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Data Profiling Options | Telesales Data

Data profiling/demographics simply explained

Demographics are the statistics covering the UK population, such as age and income. These are used by businesses to identify markets for their services or products.

Generally used to identify your potential customers and where they live, and how likely they are to purchase the product you are selling.

For any business, identifying the demographic groups most likely to be interested in your product can only help towards making you a more successful company.

Our profiling

Our profiling codes allow you to specifically target the demographic you require:

1 - The industry standard codes

A - Higher managerial and professionals e.g. Chief executive, senior civil servant, surgeon.

B - Intermediate managerial, senior administrative, professional e.g. Bank manager, teacher.

C1 - Supervisory, clerical, junior managerial e.g. Shop floor supervisor, bank clerk, sales person.

C2 - Skilled manual workers e.g. Electrician, carpenter, plumbers

D - Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger

E - Casual workers, pensioners without private pensions, unemployed and anyone living on basic benefits.

Homeowner Selection within all of the above categories, also the Date of Birth or Year of Birth on 98% of all of our data.

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